Smoked by Mike Males Politics/Tobacco/Government

Title ~ Smoked Why Joe Camel is Still Smiling
Author ~ Mike A. Males
ISBN ~ 1567511724
Format ~ softcover
Condition ~ used
Publisher ~ Common Courage Press
Publication year ~ 1999
If we just keep kids from starting to smoke, we'll have this tobacco problem licked, right? Wrong. In Smoked, journalist Mike Males takes you on a tour of the co-optation of a political movement. From the 1960s to the late 1980s, anti-smoking campaigns were designed and run by health activists -- creating major declines in smoking by all age groups. But in the 1990s, political interests took up anti-smoking as a vote-winning crusade, replacing sound health, tax, and regulation strategies with a politically-driven agenda stressing popular sloganeering and calculatedly ineffective programming against "teenage smoking." The failures of this approach (which neatly meshes with industry efforts to promote smoking as "adult, " thereby enticing teens to smoke) have prompted recent calls for a return to effective tax-and-regulate measures. Without them, argues Males, the vote-winning crusade is nothing more than smoke and mirrors.
Book is from a smoke-free home and in used condition with all 124 pages unmarked and tight to binding, covers do have edge wear,scuffing.

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